Brand collapseWorse on Purpose is a website dedicated to watching the decline of once-great brands. “Soda-lime glass” is just the name for the regular glass used for windows, bottles, and jars. Soda-lime glass, Worse on Purpose explains, isa different material with a thermal safety margin an American Ceramic Society analysis described as borderline, roughly 55°C of headroom against 183°C for borosilicate. One is to keep a close eye on the Worse on Purpose site, and sign up for email alerts for any brands you use. On this, we’re aligned with Worse on Purpose: Manufacturers can’t make our stuff worse and worse every year without us making noise.