Bord Gáis Energy Goes Big on OOH to Mark 50th Anniversary

To mark its 50th anniversary, Bord Gáis Energy rolled out a major out-of-home (OOH) with airport takeovers and large-scale city-centre projections in Dublin and Cork. The campaign was developed by Talon in partnership with PHD, The Tenth Man, DAA and Bord Gáis Energy and is built around the tagline “Proud past. “Celebrating 50 years is a significant milestone for Bord Gáis Energy, and we wanted to mark it in a way that felt both impactful and forward-looking,” she said. It’s particularly exciting to see Bord Gáis Energy become the first brand to use the Cork Airport gate takeover, setting a new benchmark for what’s possible in the space,” he added. Bord Gáis Energy Goes Big on OOH to Mark 50th Anniversary”**.