As September approaches, Irish consumers are returning to routine with a more deliberate mindset, prioritising value, planning and considered spending. The Path to Purchase is Becoming ComplexFor many consumers, September planning begins long before the school term starts. In fact, August is still the most popular month for back-to-school shopping (51%). Shopping centres remain the most popular destination for back-to-school shopping (40%), while online stores (29%) and high street shopping (18%) environments continue to play an important role. For brands, the opportunity is to earn a place in consumers’ plans before the purchase is ever made.