For twenty years, SEO measurement rested on one dependable relationship: if your visibility in search grew, your traffic grew with it. Organic traffic is down 12% year on year, while for 68% of those same clients, visibility is up. The simplest way to hold the distinction: Visibility is your score, Share of Visibility is your league position. Our responsibility is simple to state: maximise your organic visibility wherever your customers are searching. That’s the job now, and Visibility and Share of Visibility are how we’ll prove it’s being done.