Belfast City Council worked with Ardmore Advertising on the main campaign, which does not underplay the significance of the occasion. The shared event identity gives Belfast a recognisable Fleadh look as visitors move between the city centre, venues and neighbourhood activity. The mix brought “Feel the energy of the Fleadh” into everyday journeys and gave the Belfast event a presence beyond its host market. Richmond Marketing, also working with Gone Rogue, has taken a broader portfolio approach through “Belfast Fleadh Essentials”. By the time the first session began, Belfast already looked like a Fleadh city.