The latest episode of The Irish Marketing Podcast’s summer creative series features an in-depth conversation with Kevin Keenan, owner of Cobblestone Brands and one of the Irish advertising industry’s most versatile creative figures. He discusses the thinking behind positioning the brand around the story of St Kevin and how years spent working with global drinks brands helped shape a faster and more instinctive approach to brand strategy. Today, Keenan is focused on growing Cobblestone Brands, which has built a portfolio of eight spirits brands, with a ninth set to be added. The episode offers a wide-ranging look at creativity, brand building, entrepreneurship and the lessons Keenan has carried from advertising into the global drinks business. The Irish Marketing Podcast is brought to you by Adworld.ie and Tinpot Productions.