Figures compiled by digital audio technology company Triton also showed that session starts increased by 7.5% between April and May. Vocalise is operated through a partnership between IRS+, the Audio Intelligence and Creative Network, and digital audio specialist Digitize. “The increase in listenership and engagement highlights the strength of local radio and the growth of digital audio in Ireland,” he said. Digitize is one of Ireland’s longest-established digital audio specialists and works with media organisations including the BBC, BBC Audio and Channel 4. Midwest Radio and Midlands 103 entered the digital audio advertising market for the first time through the partnership, while the other participating stations migrated from previous digital audio providers.