The latest version of no makeup makeup, however, as seen on Zendaya, Hailey Bieber, and Dua Lipa, challenges everything we thought we knew about minimalist makeup. Instead of a light, lengthening coat, the ghost lashes trend skips mascara altogether. The amount of product you wear is totally a personal preference, but Murray says the shift from heavy to light or no eye makeup at all is part of a bigger trend. The ghost lash look doesn’t necessarily mean completely bare, either. To keep false lashes even less conspicuous, LaBoard suggests placing individual lashes under the lash line instead of on top.