The consultation only applies to head office roles and store roles remain unaffected. A H&M spokesperson told Drapers: “As we announced in connection with the publication of our latest financial report, we are implementing organisational changes in our sales markets and within the central sales organisation. The 250 roles affected in H&M’s UK support offices were informed in April about a proposed reorganisation and consultation process, meaning that while the roles are at risk, this will not necessarily lead to as many redundancies. The group’s net sales for the first half reached SEK 104.4bn (£8.1bn), down 1% in local currencies year on year. Gross profit during the first half hit SEK 56.1bn (£4.35bn), representing a gross margin of 53.8%.