PAC Beirut Duty Free has unveiled a new long-term brand signature, ‘Between Home and Away’, alongside a refreshed visual identity and brand film. PAC Beirut Duty Free has also refreshed its visual identity with a refined logo and colour palette inspired by Lebanon. According to PAC Beirut Duty Free, the title reflects the retailer’s role as the last familiar encounter for passengers leaving Lebanon and the first when they return. PAC Beirut Duty Free General Manager Antoine Massé said: “PAC Beirut Duty Free has long been part of these moments, whether someone is leaving Lebanon or coming home to it. The film premiered on 21 July and will appear in cinemas, on television, across digital platforms and on PAC Beirut Duty Free’s social media channels.