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Shilla Duty Free Singapore launches iQIYI spend-and-win campaign
['Sheena Adesilu']
DFNI
The Shilla Duty Free Singapore has partnered with entertainment platform iQIYI to launch a spend-and-win campaign offering shoppers the chance to attend the iQIYI Starship x Cheng Lei event in Kuala Lumpur.
Running until 31 August, the campaign is available across Shilla’s Singapore airport stores and online through iShopChangi.
Winners will also receive a front-row seat at the iQIYI Starship x Cheng Lei event on 13 September, a VIP goodie bag and a three-month iQIYI VIP Standard Membership.
Chinese actor Cheng Lei, who has appeared in dramas including How Dare You!
Shoppers paying with Alipay in-store at The Shilla Duty Free Singapore can also access additional brand promotions from until 31 August.