The case concerns Dabur India Limited's challenge to an FSSAI prohibition order dated August 3, 2026, purportedly issued under Section 36 of the Food Safety and Standards Act, 2006. The broader regulatory dispute concerns the use of “100 per cent” expressions on food products.FSSAI had directed Dabur to stop selling identified products carrying claims including “100% Natural”, “100% Pure”, “100% Purity Guaranteed”, “100% Organic” and “100% Tender Coconut Water”. Food regulator FSSAI prohibited Dabur India from selling many products such as honey, cow ghee, and edible oils using '100 per cent' claims, saying that such labelling is against the law. More importantly, Dabur argued that the prohibition order had been passed in violation of the principles of natural justice. The respondents reportedly argued that the company had already been alerted to the regulatory concerns before the prohibition order was issued.