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After blowing its entire 2026 AI budget in months, Uber CTO says ‘We’re coming to the end of the so-called ‘tokenmaxxing’ era’
['Sasha Rogelberg']
Fortune | FORTUNE
Uber believes it’s found a solution to its AI spending problem after it blew through its budget for the technology in just the first few months of the year.
While Uber was no exception, Naga said the company has now figured out a better way to deploy AI without breaking the bank.
“We’re seeing some very interesting trends on AI costs,” he wrote in an X post on Wednesday.
Uber quadrupled the number of employees who use frontier AI tools, Naga explained, which brought down the cost per token.
It found that token costs halved from December 2024 to 2025, but tokens consumed grew by 450% over the same period as companies upgraded AI tools.