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‘Indian creators embracing AI faster than anywhere else’: Netflix’s Ted Sarandos at Express Adda
['Bijin Jose', 'Bijin Jose Serves As An Assistant Editor At Indian Express Online In New Delhi. A Seasoned Technology Journalist With A Diverse Portfolio', 'He Brings Over A Decade Of Experience In The Media Industry To His Coverage Of The Evolving Digital Landscape', 'Emerging Technologies.', 'Experience', 'Career Bijin Commenced His Journalistic Journey In As A Citizen Journalist With The Times Of India. His Career Trajectory Includes Significant Tenures At Prestigious Media Organizations Including India Today Digital', 'The Economic Times. This Diverse Professional Background', 'Ranging Legacy Print Institutions To Dynamic Digital Platforms', 'Culminated In His Current Leadership Role At The Indian Express', "Where He Helps Shape The Publication'S Technology Narrative."]
The Indian Express
“The embrace of artificial intelligence (AI) from Indian creators has been much more aggressive and fast than anywhere in the world.
And I think it’s because we believe that AI is a creator tool,” Netflix co-CEO Ted Sarandos said at The Indian Express’ Express Adda, adding that Indian storytellers see AI as a way to bring ambitious projects to the screen that might otherwise not get made.
During the conversation, Sarandos recalled that Netflix’s vision came long before the technology was ready.
AI as a creator tool, not a cost-saving shortcutThe most detailed part of the conversation centred on use of AI in production.
Sarandos said Indian filmmakers have taken to AI tools faster than creators anywhere else he’s seen.