Ultra-processed foods — loaded with fat, sugar and salt — are being marketed to India’s children with cartoon characters, celebrity endorsements, cricket sponsorships and aggressive “buy-one-get-one” tactics. It has linked ultra-processed foods to obesity, diabetes, heart disease, certain cancers and premature death. AdvertisementIndia once taught the world that food is medicine. From food as medicine to food as marketing was a costly detour. Let food be medicine again.