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EN
Food was once medicine. Now, it’s an engineered addiction
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The Indian Express
Ultra-processed foods — loaded with fat, sugar and salt — are being marketed to India’s children with cartoon characters, celebrity endorsements, cricket sponsorships and aggressive “buy-one-get-one” tactics.
It has linked ultra-processed foods to obesity, diabetes, heart disease, certain cancers and premature death.
AdvertisementIndia once taught the world that food is medicine.
From food as medicine to food as marketing was a costly detour.
Let food be medicine again.