Just so people are aware (if not already), Statista, working alongside Consumer Insights who conducted this survey push them out to quite an interesting demographic. Anyway, these intermediaries ranging from companies like YouGov, Qmee and so on, they offer the correspondent a few pence, usually £0.05 - £3.00 or so per survey. There's a reason why money motivated survey intermediaries targeting the poorer correspondents who rush through them for the money would be less valuable as data sources. And all this I picked up from a bloke at a studio who laughed survey results off. The only reason I mention this however, is due to the fact Statistica and Consumer Insights work with the companies I mentioned.