The EU’s Packaging and Packaging Waste Regulation (PPWR) entered into force in 2025, with its packaging-minimisation rules applying from 2030. GUKA Packaging , a custom packaging manufacturer serving global brands, is advising premium brands to begin redesigning their packaging now rather than waiting for the deadline. From 2030, packaging placed on the EU market must be reduced to the minimum necessary for its function. GUKA Packaging argues the change is an opportunity, not a threat. About GUKA PackagingGUKA Packaging is a custom packaging manufacturer serving premium and global brands, producing rigid boxes, folding cartons, corrugated packaging and paper bags in-house.