Shopify says artificial intelligence is adding to traditional search rather than replacing it, with AI-driven traffic and orders to stores on its platform tripling year over year during the second quarter. AI Search Sends Buyers Directly to ProductsFinkelstein said traditional search remains one of Shopify merchants’ largest sources of buyer traffic and continues to grow. That rate is 2.5 times higher than traffic arriving through traditional search, shortening the path between product discovery and a potential purchase. Shopify Connects Merchants With Major AI PlatformsShopify has been building infrastructure that lets products appear inside AI assistants and shopping agents. The company’s second-quarter investor materials also showed continued adoption of its own AI tools for merchants.