Bumble is developing a new interaction model that could eventually replace swiping as the dating company puts more emphasis on real-world meetings and smaller group gatherings. CEO Whitney Wolfe Herd said its recently launched Plans app has shown promising early results and that Bumble intends to invest further in in-person experiences. Unlike Bumble’s core dating product, the experience is not built primarily around finding a romantic match before meeting in person. Wolfe Herd said group socializing plays an important role in how Gen Z forms relationships. Wolfe Herd stressed that Bumble does not intend to turn the service into an AI-led dating experience.