Pepsi, Red Bull Scramble As India Orders Removal Of ‘Energy Drink’ LabelIndia-West News DeskNEW DELHI -The Food Safety and Standards Authority of India (FSSAI) has directed beverage companies to remove the term “energy drink” and similar descriptions from product labels, citing the absence of defined standards and concerns over misleading claims. The order covers companies including PepsiCo, Red Bull, Monster Beverage, Reliance Industries and Hell Energy. FSSAI said there are no prescribed Indian standards for products sold as “energy drinks.” The move has forced companies to review packaging and marketing in a segment expected to reach $1.6 billion in India by 2028. In some states, authorities have seized stocks of products including Sting, Campa Energy and Red Bull.