As Australasia’s largest apartment hotel brand and part of The Ascott Limited, Quest Apartment Hotels continues to invest in digital innovation that enhances the guest experience while creating greater long-term value for both guests and franchisees. The evolution of Quest Advantage marks an important milestone in the brand’s broader digital transformation strategy. Integrated with Quest’s Snowflake data environment through secure APIs and webhooks, the platform enables loyalty and guest data to flow seamlessly across the business. By connecting our loyalty platform with our broader digital ecosystem, we’re creating smarter, more relevant experiences that strengthen long-term relationships with our guests. – Anthea Dimitrakopoulos, General Manager, Brand, Digital & ESG, Quest Apartment Hotels“We’re proud to power Quest Advantage with our AI Loyalty Cloud.