It was developed by id Software, the studio co-founded by John Romero, who worked as a designer and programmer on the game. Rather than trying to stop them, id Software decided to use them to its advantage. Article continues after adEssentially, id Software sold official Doom boxes to local distributors for very little money. It also gave id Software a chance to build an audience in Taiwan that could return for its future releases. Romero said id Software knew players would find ways to copy Doom regardless, so it focused on reaching as many people as possible.