A fashion brand with quite a following just opened its second New Jersey location, according to NJ.com. Women's Clothing retailer Reformation has opened a location in PrincetonReformation has moved into Palmer Square in downtown Princeton. The store opening in mid-July marked the 72nd location of the fashion forward retailer. There are only two Reformation stores in New JerseyThe first Reformation store to open in New Jersey is in Short Hills. Reformation Princeton is located at 15 Hulfish Street.