But after sitting down with three outstanding Charlotte-Mecklenburg Schools coaches for Community Connections, one thing became crystal clear: cheerleading, especially Stomp & Shake, is much more than entertainment. Together, they shared what it really takes to build successful cheer programs and why their work extends far beyond the sidelines. Anyone who has watched a Stomp & Shake routine knows better. Known for its powerful movements, synchronized stomps, energetic chants, and unmistakable swag, Stomp & Shake demands rhythm, confidence, teamwork, and creativity. While college scholarships have long been a goal for many athletes, the coaches discussed another exciting development, NIL Deals.