After a decade in Dubai, Mohamed says she has ruined more expensive serums and formulas with heat than she could count. “This isn’t a Dubai problem, it’s a physics problem,” Mohamed said. Sephora Middle East and Phlur partnered with Skin Deep for a recent promotion. Ahead of the expansion, Skin Deep is also introducing a mini version of the bag alongside a new colorway, giving the line more range. Most recently, Skin Deep collaborated with Phlur, using The Case to protect the brand’s vanilla range for a mailer, addressing the same heat and sun degradation the brand was built to solve for.