The lobster is doing his job, he's putting the Fisherman's Market on the map. Lobster is Getting Some Social Media PublicityThis summer, the lobster has started to appear in some AI generated videos that have been featured on the Fisherman's Market social media platforms. Why Does the Rooftop Mascot Need a NameLuckily, someone at the Fisherman's Market recognized the need for the lobster to be named. How Can New Bedford Locals Vote in the ContestFisherman's Market announced a contest to name the lobster. You could win a $25 gift card to the Fisherman's Market.