A rare Woolworths Ooshie has become the latest obsession among collectors, with an ultra-rare “Flocked Bullseye” from the supermarket giant’s current Disney promotion attracting an astonishing amount of attention online. While the listings are real, there is a big difference between a bid appearing on a screen and money actually changing hands. Across Australia, children are swapping duplicates in school playgrounds, parents are joining Facebook trading groups and shoppers are timing grocery runs to score extra Ooshie packets. Rare collectibles can command impressive prices, but history has shown that not every attention-grabbing auction translates into an actual payday. So if your child happens to uncover a rare Bullseye, it is certainly an exciting find.