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Subaru is spending nearly $10,000 per vehicle to sell its new EVs
['Peter Johnson', 'Fred Lambert', 'Micah Toll', 'Jo Borrás']
Electrek
Subaru spends big to sell new EVs in the USSubaru now sells three electric SUVs in the US, including the updated Solterra, the Uncharted, and Trailseeker.
2027 Subaru Trailseeker (Source: Subaru)Average spending on EVs was considerably higher.
2027 Subaru Uncharted (Source: Subaru)Subaru’s electric SUVs share a platform and are developed in partnership with Toyota.
While Solterra sales have slipped this year, the Toyota bZ is among the top-selling EVs in the US.
Average spending for the Toyota bZ fell 7.6% to $8,588 per vehicle.