Trending on BillboardMax Styler had been plugging away in dance music for years, and was considering packing it up. Explore Max Styler See latest videos, charts and newsThe simple advice cracked something open for Styler, who, after taking it, has become one of the buzziest new names in dance music. His life in dance music started as a kid in San Luis Obispo, Calif., a sleepy seaside town on the Central Coast. There was, he says, “very little dance music” there when he was growing up, but as a middle schooler he found a whole world of it on SoundCloud. The city’s only dance music promoter at the time was called Collective Effort Events, which promoted shows at a pair of local clubs.