These physical locations allow Apple to showcase the latest iPhone models and provide hands-on experiences that help drive upgrades and first-time purchases. To address India’s price-sensitive consumers, Apple has broadened financing partnerships. Apple now assembles about a quarter of its global iPhones in the country, producing roughly 55 million units in 2025. This dual focus on demand-side accessibility and supply-side localization positions India as both a major growth market and a strategic hedge against reliance on China. CEO Tim Cook has repeatedly highlighted the country’s potential, noting strong uptake among first-time Apple customers across iPhones, Macs, and iPads.