Femtech app confronts gender inequalityFemio, a new femtech startup, has launched its mobile app, built to help women track the true cost of being a woman and turn their collective spending power into real, tangible rewards and agency. These costs increase a woman’s financial disadvantage even before she’s earned a salary, yet there is no data on this impact, and no policy addressing it. Projected over a woman’s reproductive lifespan, that cost, and its future lost value is startling. Through FemTracker, women can calculate what being a woman actually costs them, and get real money back through rewards from retail, banking, education, and healthcare partners. Femio also connects women to a marketplace of women-owned businesses, and to FemUp, a hub of tools and resources to help them act on their financial power.