Tomas Stamulis, chief security officer at Surfshark, explains that the primary issue is not the low cost of fake engagement itself, but rather our own naive attitude and lack of skepticism when browsing online. Surfshark’s analysis shows a clear pattern that fake views on social media posts are the cheapest form of engagement across all analyzed platforms. Prices range from $1.40 per 1 000 views on TikTok to $6.70 per 1 000 views on YouTube. By contrast, comments are the most expensive form of fake engagement on social media. Scammers can fake followers or reposts to trick youStudy shows that shares, reposts, and retweets tend to be the second-most expensive form of fake engagement.