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Airbnb Market Surges as Summer Demand Stays Strong
['Andromachi Pavlou']
tovima.com
Μake us preferred on GoogleGreece’s short-term rental market entered August with strong momentum, as demand continues to climb and property owners keep raising rates despite a modest slowdown in the spring, partly driven by geopolitical uncertainty.
According to the latest data from AirDNA, Greece remains one of Europe’s strongest markets, outperforming the continental average and maintaining solid growth throughout the peak summer season.
After August 28, occupancy rates decline sharply, accompanied by lower nightly rates, with prices in premium destinations falling to between 190 and 215 euros.
This late-summer slowdown has become a structural feature of Greece’s tourism season.
The gap suggests that more flexible and competitive pricing strategies during the transition from peak to shoulder season could help convert interest into confirmed reservations and further extend tourism season.