Financial services firms are finding their strongest artificial intelligence results in the parts of the business customers rarely see. The May installment of “The Enterprise AI Benchmark Report” from PYMNTS Intelligence found that banks, insurers and other financial companies have reached high AI adoption in 27 of 75 tasks examined. AI adoption reached 30% for churn prediction, 20% for identity verification and 10% for A/B testing. The share of financial services firms that expect to increase their AI budgets during the next 12 months was 85%. For all PYMNTS AI coverage, subscribe to the daily AI Newsletter.