Whatnot raised $545 million in a Series G funding round to grow its live commerce platform, the company said in a Friday (Aug. 7) press release emailed to PYMNTS. Whatnot’s live commerce platform currently operates in North America, the United Kingdom and Europe, according to the release. While small businesses were the earliest adopters of the platform, businesses of all sizes are now tapping its live commerce capabilities, LaFontaine said. Whatnot uses AI like a behind-the-scenes assistant, speeding things up while keeping the spotlight on the people who make live commerce fun, Armand Wilson, chief revenue officer at Whatnot, told PYMNTS CEO Karen Webster in an interview posted in November 2025. Whatnot’s latest funding round was led by ICONIQ, Lightspeed Venture Partners and Avra, according to the Friday press release.