Aston Martin has secured a crucial £550 million financing package by giving up majority control of the Aston Martin brand in businesses outside its core automotive operations, a dramatic move that underlines the financial pressure facing the British luxury car maker. Importantly, the deal has no impact on the Aston Martin Formula 1 team, which remains separate from the transaction. Those rights cover lifestyle products, merchandise, luxury goods and broader licensing activities that use the Aston Martin name and associated logos. As a result, the automotive company now owns less than half of the Aston Martin brand in the lifestyle, merchandise and entertainment sphere, while retaining control of its car business. They argue that moving valuable brand assets into the new structure weakens their position and may breach debt agreements.