Some McDonald’s customers told us they don’t see value in the Golden Arches value menu. That’s a top concern for CEO Chris Kempczinski, who said the chain botched the rollout of a new low-cost menu. The menu, featuring 10 items priced under $3 each, was launched as McDonald’s simultaneously cut back on its digital discounts, upsetting some of its loyal customers. So what are customers looking for? Read the original article on Business InsiderThe post McDonald’s value menu isn’t the only thing holding it back appeared first on Business Insider.