For a long time, the prime real estate for podcast discovery was Apple’s iTunes, where new podcasts were allotted their own row for a week. In this article, we will review and examine new avenues for podcast discovery and how those newer processes are impacting the podcasting industry. For a decade, indie podcasters used social media, podcast marketing companies with modest budgets, and podcast review sites. Sounds Profitable Podcast discovery is dominated by YouTube and social media, with YouTube alone accounting for 40% of show discoveries. The audience discovering podcasts on TikTok behaves differently than the audience discovering them through Apple Podcasts, YouTube search, or host recommendations.