Could that mantle fall to his very own Los Angeles Lakers teammate? There is a lot working in the favor of Luka Doncic heading into the brand-new campaign. That kind of likability makes him an easy player to market to basketball fans all over the globe. Luka Doncic primed to claim NBA throne as Lakers’ centerpieceThe NBA's story has revolved around LeBron pretty much since he entered the league straight out of high school. However, Doncic just has so many built-in advantages that it may be too difficult, and foolish, to pass him up.