Among the extravagant themes and juicy drama that fills the air during sorority rush are the brands that want to get in on all of the action. From experience, caffeine is a necessity when it comes to sorority rush, so Georgie makes perfect sense as a rush brand partner. KhloudKhloe Kardashian’s protein snack brand getting into sorority rush wasn’t really on my 2026 bingo card, but I’m so here for it! SunsoakA smaller brand that was featured during rush 2026 is Sunsoak, a “bathleisure” brand that partnered with Oklahoma Gamma Phi Beta. Dunkin’Apparently America isn’t the only thing that runs on Dunkin’, but more specifically, sorority rush definitely does.