The research, released in July by online entertainment platform JB.com, ranked the strangest celebrity memorabilia ever sold by analyzing confirmed and widely reported sales. Researchers considered each item's sale price, media attention, and how unusual it was compared with traditional celebrity collectibles before assigning an overall score. The hair sold for more than $40,700, with proceeds benefiting charity, making it the highest-ranked item in the study. Although the item's authenticity was never confirmed, it remains one of the most unusual celebrity sales ever reported. The study also highlighted several more recent examples that illustrate how celebrity collectibles continue evolving in the social media era.