The Big Screen Is No Longer Just a Place to WatchConnected TV has turned the living-room screen into a competition for attention, data and transactions. In 2026, TV companies are measuring app launches, ad impressions, subscription conversion and engagement alongside traditional viewing. Streaming Finance Is Moving Toward the Platform LayerRoku’s first-quarter 2026 figures show why platform control matters. Total net revenue reached $1.25 billion, up 22 per cent year over year, while platform revenue rose 28 per cent to $1.13 billion. The screen may look like television to the viewer, but the commercial stack behind it increasingly resembles a software platform.