Witchford-based Core Web Systems, the trading name of Upshot Media Ltd, says the new name captures a shift in demand from clients who increasingly need more than just a visually appealing website. Stuart Reed of Core Web Systems said: "What we’ve seen over time is that many businesses no longer just need a website that looks good and says the right things. The company continues to support smaller businesses but has expanded its services to include more complex, systems-focused projects for organisations with advanced operational needs. The business still operates legally as Upshot Media Ltd but is now trading as Core Web Systems to better reflect its services. Mr Reed said: "Core Web Systems is a clearer way of describing the kind of work we now do."