LAKE GENEVA — Jonathan Correa built La Cosecha Tortilla Company's reputation at the weekly Lake Geneva Farmers Market for years. TMJ4 A Lake Geneva Farmers Market visitor purchases several La Cosecha products while La Cosecha owner Jonathan Correa looks on. Watch: Salsa and tortilla entrepreneur eager to open first store after success at Lake Geneva Farmers MarketSalsa and tortilla entrepreneur eager to open first store after success at Lake Geneva Farmers Market"When you do the farmer's markets, the stores say, 'How about you come here?'" TMJ4 Tortilla chips from the La Cosecha Tortilla Company on display at the Lake Geneva Farmers Market. The Lake Geneva Farmers Market happens every Thursday morning between May and October in and around Horticultural Hall.