The sold-out event had over 1,100 attendees, ranging from content creators and industry professionals to artists and beauty enthusiasts. Sponsors and partners for the event included Ulta Beauty, SalonCentric, Oribe, Fenty Beauty, Nars, Armani Beauty, Danessa Myricks, and Lys Beauty, alongside activations from a range of brands across hair, makeup, and skin. The goal was to offer an avenue for growth to Black-owned beauty brands. A live demonstration from hair stylist, founder and educator Vernon François at the BBR Beauty Show. The platform has connected talent and brands for professional opportunities and hosted events including the BBR Beauty Summit and the BBR Creator Summit.