A weekly loaf and a bag of coffee beans does more for a business than one celebratory purchase a year. A weekly loaf and a bag of coffee beans does more for a business than one celebratory purchase a year. Butchers, greengrocers and delis usually love the question — and it's how you find out which Dales farm your eggs came from. The independents doing well now — the butcher, the refill shop, the roastery, the supplement brand with a one-line ingredient list — are running a version of the same idea. What isn't in doubt is that the answer depends fairly heavily on where the rest of us choose to spend.