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How Hallmark Is Battling Linear Decline and Betting on Streaming — Starting With a Romp in Paris
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“You can’t have a series called ‘Paris Is Always a Good Idea’ without shooting it in Paris.”
Now, Abbott noted Hallmark+ subscribers are made up both of viewers transitioning over from linear as well as new audiences altogether.
And, thanks to licensing deals with Netflix and other platforms, Hallmark content is out in the streaming ecosystem in other ways.
But that doesn’t mean the Christmas movies will slow down, with the company recognizing the space as one of its unique strengths.
In other words, more than just Christmas movies.