Gen Alpha, much like Gen Z, will grow up inside the internet. While most Millennials spent some portion of their childhood without the internet and social media, younger generations have never known a world without it. But there's been a cultural shift, as Gen Z is leaving social media in large numbers and helping to shape a trend of getting offline. Dumb phones are playing a key part in that, and though the market is niche, it's expected to grow. Social media trends (ironically) have sparked interest in simpler phones, such as the Bring Back Blackberry petition and the hashtag #bringbackflipphones on TikTok.