Achieved 22 consecutive quarters of positive comparable sales growth, driven by a deliberate balance of premium culinary innovation and targeted digital engagement. Maintained positive traffic for four straight quarters despite a challenging consumer environment, attributing success to disciplined marketing rather than broad-based discounting. Experienced significant restaurant-level margin pressure due to record-high beef prices, which peaked in June and exceeded initial management expectations. Chose to preserve value positioning and guest proposition by not fully offsetting commodity inflation through aggressive pricing, prioritizing long-term brand health. Expanded the digital ecosystem with app-based sales growing nearly 30% year-over-year, serving as a primary engine for new guest acquisition and increased frequency.