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Burbank is more than Bob's Big Boy. How the city found a solution to downtown doom
['Staff Writer', 'Roger Vincent Covers Commercial Real Estate For The Los Angeles Times.']
News from California, across the nation and world - Los Angeles Times
(David Butow / For The Times)Much has changed since “Beautiful Downtown Burbank” was a running joke on midcentury TV shows such as “The Tonight Show Starring Johnny Carson.”
The new name of the airport, Hollywood Burbank Airport, points to the bigger branding Burbank is aiming for.
“Downtown L.A. should be a priority zone where the city could implement a white-glove approach to helping retailers,” she said.
Entrepreneur J.C. Reifenberg describes Burbank as “nerdy in a good way,” but is opening his next bar in downtown Burbank in part for the parking.
in downtown Burbank.